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Posted: Tuesday, 14 March 2017, 9:24

Duties and Responsibilities
- Optimize online marketing channels to maximize Paytms customer lifecycle value
- Assess segment profitability and recommend optimal user experiences to maximize engagement and drive efficiency through customer touch points
- Track customer path through the conversion funnel, and develop ways to improve customer experience and conversion rates
- Develop and implement testing agenda for channels including email, notifications, apps and website
- Execute and analyze marketing campaigns, recommend improvements and implement the requisite changes
- Incorporate (market/customer/channel) insights into future experimentation
Skills and experience includes:
- Applicant should have MBA/B.Tech/M.Tech from premier college and should have relevant exp of 8:15 years
- Very strong project management and coordination skills working with various stakeholders and delivering the desired results
- Experience in marketing analytics and involvement in developing live dashboards
- Ability to analyze data, understand underlying trends and draw sound conclusions
- Strong time management skills, with ability to multi:task and pay close attention to detail
- Ability to articulate, rationalize and present concepts effectively
- Sound interpersonal and group communication skills
- Experience in the B2C commerce or technology industry is desired
- Comfortable working within a fast:paced, fast growing organization


• Location: Delhi, ncr/ delhi

• Post ID: 34014938 delhi is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2017